#Wolt iconiq growthheartechcrunch driver#

The artist would “paint” Muse via original unique immersive VR art using Google Tilt Brush to promote and tease the Chinese public with a sneak preview of the fusion of art, AI, EV and mobility technologies on display at ICONIQ’s Shanghai Auto Show booth, a first for a Chinese auto show. Visitors will get a chance to bring his art home too. Using social listening, we found Zhang who was a devoted fan of ICONIQ and its desire to create the next step of mobility by combining art and science in its electronic cars.Ĭontrary to the secrecy associated with creating new art or launching a new car, we decided to engage him to do both openly by “leaking” his work on social media about ICONIQ's future vision concept car, Muse. The agency also pioneered the use of Google Tilt Brush artist i.e.

#Wolt iconiq growthheartechcrunch driver#

To bring ICONIQ's vision of the future into the present day, we had to create a media event experience that showed ICONIQ's vision of integrating AI, Information visualization, Online Integration, EV and new mobility technology that focuses on the passenger, not driver experiences, which was a communications approach that's unheard of at an Auto Show. From research, ICONIQ believes electric vehicle users in China are those born in the 1980s onwards and are willing to accept new technologies as they are used to technology innovations changing their lifestyle. Today’s Lifestyle', sought to fast forward ICONIQ’s future vision to the present day Shanghai Auto show. To attract new fans and potential drivers, ICONIQ needed its cars and its vision of integrating autonomous EVs, robotics and AI to stand out at the Auto Show. ICONIQ Motors, an unknown EV car brand, had to showcase Muse, its autonomous electric concept car, as the future of mobility at its Shanghai Auto Show booth with over 1000 local & international car brands fighting for attention. But with a car ownership rate that remains low, at 141 cars per 1,000 inhabitants (compared with around 600 in Western Europe and 800 in USA), the country is constantly attracting existing and new carmakers.That's why the 2019 Shanghai Auto Show has become an international stage to showcase the latest car models, concept cars, electric vehicles (EVs) and autonomous driving vehicles to millions of visitors for this 8-day event. BackgroundĬhina is the world’s largest automobile market since 2018. This was almost impossible unless ICONIQ spent millions of RMB in paid media to stand out during this period of time. With over 1,000 Auto brands at the show, getting Chinese consumers auto and tech enthusiasts to visit its booth and experience its latest Electric Vehicle, MUSE is a challenge for ICONIQ, a relatively unknown auto brand in China. With every car brand planning to launch its latest car models, earning media via social media and news media is critical. Appearing at the Shanghai Auto Show is a key PR activity for auto brands in China for 2019.